Sim racing solutions
from check-out to checkered flag.

Shift Arcade

↗ 🌐

The complete sim racing franchise business, brand to back-office.

Includes SimStation ShiftOS
Brand

Protected territory rights and the Shift Arcade name. No competing franchise opens in your area.

Process

The operational playbook, staff training, and onboarding program used at San Ramon from day one.

Marketing

Ready-made social content, email campaigns, and ad templates. You launch with a program, not a blank canvas.

SimStation

↗ 🌐

Turnkey hardware and software. Delivered, installed, and earning from day one.

Includes ShiftOS
Design

Hardware specification, component selection, and volume supplier pricing you wouldn't get sourcing independently.

Build

On-site delivery, full assembly, and installation. The same spec Shift Arcade runs 2,000+ sessions on a month.

Configure

ShiftOS fully configured before you open. Staff trained. Ready to take bookings from day one.

ShiftOS

↗ 🌐

The operating software for sim racing venues. The foundation every other offering is built on.

Operate

Reservations, payments, memberships, leagues, leaderboards, and waivers. The full commercial foundation.

Launch

On-sim UI, kiosk check-in, remote session control, and multiplayer race setup. Reduces floor staffing.

Engage

GoHighLevel connected to your ShiftOS customer base. Email, SMS, automations, and pipeline management.

Support

ShiftOS platform support included with every subscription. US-based hourly support for third-party sim software also available. The only platform in the US market that covers both layers.

ShiftOS

The software platform that powers Shift Arcade. Every reservation, membership, race result, and staff action flows through it. We built it because nothing else was purpose-built for sim racing operations, and we use it every single day.

Visit shiftos.app

From $50 / simulator / month

Is ShiftOS right for you?

Software that actually understands sim racing operations.

Generic booking tools create workarounds. ShiftOS eliminates them. Every feature — from reservations and memberships to race control and kiosk check-in — is designed around how a sim racing venue actually runs. Customers get a seamless experience. You get lower operating costs and more time on the floor doing less.

If you want the hardware handled too, look at SimStation. If you want the full business system, look at the Franchise.

4
Core modules
Operate, Launch, Engage, Support
1
Platform
Replaces 6 to 8 separate tools
$70K – $130K
Annual staffing savings
Based on San Ramon operational data
The integration story

One platform. Every layer connected.

Most venues are still assembling 6 to 8 separate tools with no shared customer identity between them. ShiftOS replaces that stack with a single platform where every component connects natively.

✓
The end-to-end flow no competitor replicates
When a customer books, their car and track preference is saved. When they arrive, the kiosk checks them in and the simulator is already configured. Lap times flow to the leaderboard automatically. Membership credits are applied. All from one record.
✗
The fragmented alternative costs $600 to $750 per month
Sim control, online booking, POS, waiver tool, and CRM assembled separately. No shared customer record. Staff bridge the gaps manually.

ShiftOS vs the alternatives

Single customer identity
One account covers booking, kiosk check-in, simulator login, leaderboard, membership, and visit history. No competitor achieves this across the full chain.
Car and track pre-selection
Customers choose before they arrive. The simulator is configured when they sit down. Every alternative requires a staff member to do this manually for each session.
US-based support
Sim-Department, VMS, and Lounge Control all operate from Europe. When your venue runs evening sessions and something breaks, their support window doesn't align. ShiftOS is built and supported in the US.
Price
$100/sim/month for Operate and Launch combined. The fragmented alternative costs $600 to $750/month with less capability and no integration.
The four modules

ShiftOS is built around four pillars

Operate

Reservations, payments, memberships, leagues, leaderboards, waivers. The full commercial foundation.

Launch

On-sim interface, kiosk mode, remote session control, and multiplayer race setup. Reduces staffing requirement.

Engage

GoHighLevel connected to your ShiftOS customer base. Email, SMS, automation, and pipeline management.

Support

ShiftOS platform support included. Third-party sim software on-demand. US-based, US hours.

Operate

Every customer touchpoint, every revenue stream, every operational process in one platform.

Guest Experience

Online Reservations
Customers book from any device, any time, with real-time availability and upfront payment. No phone calls, no manual scheduling. Every reservation flows into your dashboard the moment it's made.
Payments
Integrated Stripe processing online and in-venue. Every transaction is tied to a customer, a session, and a booking record. No reconciliation across separate systems.
Memberships
Tiered membership programs with monthly billing, member-only pricing, and perks management. ShiftOS powers Shift Arcade's Apex Club, managing hundreds of active members from one dashboard.
Leagues and Championships
Structured competitive seasons with points tracking, race scheduling, and championship management. Leagues turn casual customers into regulars who come back every week, not just on a birthday.
Leaderboards
Live performance boards by track, car class, and time period. Customers chase records, share results, and come back to beat them. One of the most underrated retention tools in sim racing.
Digital Waivers
Signature capture at check-in, attached to customer profiles, logged permanently. No clipboards, no paper storage, no compliance gaps.
Gift Cards and Vouchers
Sell gift cards online and in-venue. Issue promotional vouchers for events and corporate packages, all redeemable within the booking system.

Venue Operations

Install tracker
Walks new operators through every setup step with shared status between you and the Particle Storm team.
Knowledge base
Searchable guides for platform config, daily operations, and staff training. Written by operators who run the same software.
Daily tasks
Assign and track operational tasks across your team. Clear picture of what's open and done each day.
Sim issues
Log and track hardware and software faults with a running history of problems and resolutions.
Shift reports
End-of-shift summaries capturing session volumes, incidents, and handover notes. Builds a reliable operational record over time.
Events management
Create, manage, and track events through a structured draft, approval, and delivery workflow.
Support tickets
Raise issues directly with the ShiftOS team. Your full ticket history in one place.

Launch

Reduces your staffing requirement. Turns every rig into an attended and unattended revenue source.

On-Sim Interface
A clean UI on every simulator screen. First-time customers select their car, track, and session settings without asking for help. No staff needed on the floor for every session start.
Multiplayer Race Setup
Set up a multi-rig race from a single device in under a minute. Apply settings across every simulator simultaneously and start the race without visiting each rig. Corporate events and group bookings become straightforward operations.
Remote Control
Manage every rig from a front desk iPad, laptop, or any connected device. Start sessions, end them, reset configurations, restart software. No more walking the floor to troubleshoot mid-session.
Kiosk Mode
Customers scan a QR code, view available simulators, select a session, and pay with Apple Pay. No staff interaction required. Enables off-hours operation and removes the check-in bottleneck during peak periods.
Staffing cost calculator
Simulators
8
420
Hourly wage
$15/hr
$10$25
Hours open / week
60 hrs
50 hrs80 hrs
Staff without ShiftOS
2
people per shift
Staff with ShiftOS
1
person per shift
Gross annual saving
$62K
staffing cost removed
ShiftOS cost
$9.6K
$100/sim/month
Net annual saving
$52K
after software cost

Engage

GoHighLevel's marketing and customer engagement tools, connected to your ShiftOS customer base. Your email list always reflects your actual customers, automatically.

Customer sync
Engage keeps your ShiftOS customer list in sync with GoHighLevel without manual exports or imports. When new customers book, they're added automatically.
Email marketing
Design and send campaigns to your customer base, from one-off promotions to scheduled newsletters.
SMS campaigns
Reach customers directly on their phones for event announcements, last-minute availability, and re-engagement.
Automated sequences
Post-visit follow-ups, lapsed customer re-engagement, membership renewal reminders. Configure once, runs without your involvement.
Pipeline management
Track corporate and events leads through a structured sales process.
Reputation management
Automate review requests after visits to build your online presence without manual follow-up.
Landing pages
Build campaign-specific pages for events, promotions, and corporate packages without a web developer.

Support

Running a commercial sim racing venue means managing two separate layers of software. ShiftOS handles one. Most vendors stop there. We don't.

ShiftOS platform support
Included with every subscription. When something isn't working in your booking system, ops dashboard, or on-sim interface, you reach a team that built the software and operates it daily at a commercial venue.
Third-party sim software
Assetto Corsa, Content Manager, force feedback calibration, peripheral configuration, network setup, performance tuning. On-demand, hourly rate, no contract. If something breaks, we fix it.
US-based, US hours
Sim-Department, VMS, Lounge Control, and RaceRoom all operate from Europe. When your venue runs evening sessions and something breaks, their support window doesn't align. ShiftOS support is available during the hours that matter for a US operator.
Pricing

Simple, transparent pricing

Available on monthly or annual billing. Choose an annual plan and save two months compared to paying monthly.

SimStation

The hardware Shift Arcade runs daily, combined with the software that powers it. A complete turnkey installation for your venue. Designed for bars, bowling alleys, cinemas, and entertainment venues. No sim racing expertise required.

Is SimStation right for you?

Everything handled, from delivery to first booking

SimStation is for operators who want to add high-end sim racing without becoming sim racing experts. You run a bar, a bowling alley, a cinema, or an entertainment venue. You want a premium attraction that generates revenue, works reliably, and doesn't add complexity to your operation.

If you want to manage your own hardware sourcing and configuration, ShiftOS gives you that control. If you want to open a dedicated Shift Arcade venue, look at the Franchise. If you want everything handled from delivery to first booking, SimStation is built for you.

One payment covers
$20,000
  • ✓
    Professional-grade simulator hardware, the same specification used daily at Shift Arcade San Ramon
  • ✓
    Delivery, assembly, and installation on-site
  • ✓
    Complete ShiftOS configuration (Operate and Launch)
  • ✓
    Staff training, ready to support customers from day one
Ongoing: $100 / simulator / month (ShiftOS Operate and Launch)
The hardware

The same rig Shift Arcade runs daily

Motion actuation, high-fidelity force feedback, precision pedal set, premium racing seat, and a display configuration engineered for immersion. The same specification Shift Arcade relies on to run 2,000+ customer sessions every month.

Specification
We don't lock SimStation to a single hardware manufacturer. The specification is maintained to a performance standard, sourcing the best available components at the time of build.
Volume pricing
SimStation operators benefit from our existing supplier relationships and volume purchasing. The pricing reflects what we negotiate across multiple builds, not what an individual operator sourcing independently would pay.
Custom builds
Available for operators with specific space constraints, aesthetic requirements, or hardware preferences. If the standard specification doesn't fit your venue, get in touch.

ShiftOS — included and configured

Online booking In-venue kiosk Car and track selection Digital waivers Remote management Multiplayer race setup Memberships Leaderboards Reporting Platform support
Revenue potential

50 sq ft of floor space. Serious revenue.

Based on Shift Arcade's operational data, a SimStation unit generates between $3,000 and $5,000 per month in revenue, from a commercial venue operating under real conditions: corporate events, public sessions, competitive nights, and membership visits.

$3–5K
Monthly revenue / unit
50 sqft
Minimum floor space
6–12mo
Typical payback

SimStation performs best as a destination within your venue. Customers come in for the sim and stay for everything else, driving dwell time and incremental spend across your whole operation.

SimStation is structured as an asset purchase. You own the simulator outright from day one, which may allow you to depreciate the asset and claim applicable tax benefits. Discuss with your accountant before purchase.

Revenue potential calculator

See what SimStation could earn in your venue

Hours open per week
60hrs / week
20 hrs112 hrs
Estimated utilisation
30%
20% conservative50% strong
Number of SimStations
Price per 30-min session
Monthly Revenue
—
at 30% utilisation
Year 1 Profit
—
after hardware cost
Year 2 Profit
—
hardware paid off

Hardware cost: $20,000 per unit, fully delivered, installed, and configured.

Apex Club included

A reason to return every week

SimStation includes access to the Apex Club, Shift Arcade's competitive membership and events program. Your customers can participate in organized leagues, compete on shared leaderboards, and race as part of a wider sim racing community, without you having to run any of it.

A customer who joins a league comes back every week for the season. The event schedule exists. The competition structure exists. Your SimStation connects into it.

Franchise

A franchise combines everything in SimStation with the brand, the playbook, and the support structure to open and operate a Shift Arcade location. For operators who want more than a piece of hardware in the corner. For those building a sim racing business.

Is a Franchise right for you?

Build the business, not just the venue

A Shift Arcade franchise is for operators who want to build a sim racing destination, not add a sim to an existing one. You want the brand, the systems, the marketing, the operational playbook, and the technology structured as a complete business, not a collection of components to assemble yourself.

SimStation gives you the hardware and software in your existing venue. A franchise gives you the business.

Shift Arcade San Ramon demonstrates the model works
2,000+
Reservations per month
12
Simulators running on ShiftOS
Thriving membership base
Recurring corporate and events business. Technology platform that runs the operation efficiently.
What's included

The complete business system

  • ✓
    Brand license and territory rights

    Operate under the Shift Arcade name with a protected territory. No competing franchise opens in your area while you hold your agreement.

  • ✓
    SimStation hardware package

    Full SimStation specification, delivered, built, configured, and installed. The same hardware Shift Arcade San Ramon runs daily.

  • ✓
    ShiftOS: all modules

    Operate, Launch, and Engage, configured and ready from opening day.

  • ✓
    Apex Club

    Your location joins the Shift Arcade competitive events network from day one. Leagues and championships across all locations, without you building a program from scratch.

  • ✓
    Training and onboarding

    A structured program covering operations, customer management, event programming, and team training. You learn from operational experience accumulated at San Ramon before you open your doors.

  • ✓
    Ongoing operational support

    Access to the Shift Arcade team after opening. Technology, marketing, operations, and events. You're not operating independently.

  • ✓
    Marketing templates and assets

    Ready-made materials, social content, email campaigns, and advertising templates. You launch with a marketing program, not a blank canvas.

  • ✓
    SimStation deployment rights

    Sell and deploy SimStation units to local businesses within your territory: bars, bowling alleys, cinemas, and hospitality venues. You own the simulators, collect the revenue, and extend your sim footprint beyond your own four walls.

SimStation deployment rights

Your territory becomes a local sim racing network

Franchise operators can sell and deploy SimStation units to local businesses within their territory. Each unit runs on ShiftOS and connects into the Apex Club network.

This turns your territory into more than a single location. You generate income and build brand presence beyond your primary site, without the overhead of opening additional Shift Arcade locations.

SimStation deployment rights give franchise operators a growth path that an independent sim racing operator simply doesn't have.
Why franchise over independent?

Deploy a tested system, not build one

Building an independent sim racing venue means assembling every component from scratch: brand, software, hardware, marketing, operational procedures, event program, supplier relationships. Each takes time, costs money, and involves trial and error. A Shift Arcade franchise compresses that process.

Brand
Exists. Built a loyal customer base and strong local reputation at San Ramon. You open with a recognized name in the sim racing market.
Technology
Proven. ShiftOS, SimStation, and Engage are all included. Your technology stack is resolved from day one.
Operational playbook
Written. The procedures, checklists, and training that Shift Arcade San Ramon runs on are yours from day one.
Event program
Running. Apex Club gives your customers a reason to return every week from the moment you open.
Proven in operation. Available to operators.

We built it. We tested it. We use it every day.

Shift Arcade didn't license this technology from somewhere else. We built it, tested it under real commercial conditions, and refined it across thousands of customer sessions. When you deploy ShiftOS, SimStation, or a franchise, you're getting the same tools we rely on every day.

Get ShiftOS Inquire about SimStation Apply for Franchise